About Us

SORA was built on a simple belief: the best gifts aren't just seen. They're felt.

Behind the brand are two cousins, two generations, and one shared obsession with gifts that actually mean something. Habiba Kapadia brings the Gen Z instinct: gifting that sparks emotion instantly, feels personal and current, and is impossible to forget. Sakina Thanawala brings over a decade of experience and a Millennial belief that the most meaningful gifts are the ones people hold onto long after the moment has passed.

Somewhere between what lasts and what's next, SORA found its identity. What started as endless conversations between cousins became a brand that blends emotion with aesthetics, usability with luxury, and trends with timelessness. The Gen Z perspective keeps SORA fresh, expressive, and culturally connected. The Millennial perspective keeps it grounded in meaning and depth. Together, they create gifts that don't just look beautiful. They create experiences.

That philosophy led to the creation of SORA's 5 Senses Collection. True happiness lives in the senses: in what you see, smell, taste, touch, and hear. Every SORA gift is designed to awaken emotion through experience, not just presentation.

To SORA, luxury has never been about price. It's about thoughtfulness. In a world of rushed checkouts and last-minute orders, SORA brings back something slower and more human. The idea that the real luxury is knowing someone well enough to choose a gift that feels like them. A gift that says: I didn't just send you something. I thought about you.

Thoughtful over impulsive. Meaningful over excessive. Conscious over convenient.

Every box, every detail, every product is the result of months of research, testing, and conscious curation, focused on usability, emotional value, and sustainability. Because meaningful gifting should never feel temporary.

SORA also stands on the shoulders of two people who believed in this dream before it had a name. Moiz Thanawala and Moiz Kapadia, with a combined 30+ years of entrepreneurial experience, gave SORA the foundation to grow from an idea into a brand with purpose.